Case Study

Equity Building Society's Market-led Approach to Microfinance

How can market-led approaches transform an insolvent microfinance institution?

This paper talks about how Equity Building Society, a microfinance institution (MFI), changed its work approach from being product-driven to a client-responsive and market-led approach, thus making a positive impact on its qualitative and quantitative indicators.

The author attributes the following strategy changes as being responsible for Equity Building Society's success:

  • Mobilizing savings;
  • Initiating term deposits;
  • Targeting microfinance specifically as a sector;
  • Recruiting qualified and experienced personals;
  • Customizing microfinance products.

The article advocates that demand led strategies, coupled with focus approach, leads to substantial increase in financial indicators such as:

  • Profit;
  • Deposit based;
  • Loan portfolio;
  • Investment portfolio;
  • Asset base.

The paper also discusses the future targets of the organization, and concludes with the financial statement of the last financial year.

About this Publication

By Wright, G., Mwangi, J.
Published