Improving Distribution of Digital Financial Services in Rural Areas

Paper
Date Published: 
May 2019
Author: 
Ruth Thiémélé-Kadjo & Bery Dieye Kandji

Research highlight on rural agents in Senegal

Digital financial services are spreading in Senegal, where more than 5 million electronic money accounts were opened at the start of 2018. However, there is a real gap between large cities and rural areas in terms of penetration. It is in this context that the UN Capital Development Fund (UNCDF) is supporting the fintech InTouch to increase the number of active digital financial service agents in underserved areas of the country.

The project intends to promote prototypes that demonstrate the existing opportunities for digital finance in the country. Through an innovative solution of “guichet unique” that allows digital finance operations with multiple service providers, more than 400 agents have been deployed in rural Senegal, among which more than 300 active agents. A qualitative research shows interesting learnings during the implementation phase.

Type: 
Paper
Country: 
Senegal