Gender-Diverse Agent Networks Foster Channel Activity and Financial Inclusion for Women

Women’s financial inclusion is critical for advancing equity, reducing poverty and providing economic opportunities. Beyond the social benefits, there is a business case for providers to focus on women, who account for half of the world’s population but are underrepresented at many financial institutions. In Africa, women are more likely than men to be entrepreneurs and need financial services, but often face a raft of legal, social and educational challenges that inhibit their ability to borrow money and access formal savings mechanisms. Overcoming these constraints can strengthen the ability for women to participate and contribute to the development of the continent. Digital Financial Services (DFS) enable innovative approaches to addressing poverty as well as social and economic exclusion. DFS enables women to participate in the digital economy with tools to better manage their finances and harness business opportunities.

The findings of this study contribute to the financial inclusion of women through a better understanding of behavior patterns. Insights can be leveraged to improve the value proposition of agent banking to women, make changes to product design, and remove other barriers to active usage.