Market assesments are documented analyses of specifically defined markets to inform strategy and decision-making. Policy makers, donors, investors, networks and associations, and retail institutions are all taking steps towards financial inclusion. Market assessments are essential for understanding the environment in which they work and the potential impact of policies and projects.
An increasing number of data sources - such as the World Bank's Global Findex, which looks at demand-side data, and the IMF's Financial Access Survey, which collects supply-side data from regulators - are available to support these efforts. These data help paint a picture of the financial inclusion trajectory in a given market. Other studies help financial service providers make informed decisions within the context of their local market conditions.