Global nonprofit Accion announced yesterday an investment in Latin American digital platform CÍVICO. The funds will help CÍVICO invest in technology and analytics, expand its merchant network, and develop its suite of financial services.
CÍVICO is a digital platform that enables access to information and services to improve the quality of life of individuals in Latin America. The company provides micro, small, and medium enterprises (MSMEs) in Bogotá, Colombia; Mexico City, Mexico; and Santiago, Chile with a platform to connect with local customers as well as business information and payment services. CÍVICO also provides a strong value proposition to merchants with electronic payments, e-commerce, business education in digital marketing techniques, coupons and loyalty programs, as well as better bookkeeping techniques. Today, CÍVICO has more than 600,000 registered merchants and helps serve more than 4 million consumers.