Center for Financial Inclusion Determines That "Aprende y Crece" Program Represents an Innovative Contribution to Financial Education

08 Sep 2017

Banco Azteca, S.A., a banking and financial services institution committed to the development of financial products and services that generate progress and well-being in the communities in which it operates, and a subsidiary of Grupo Elektra (BMV:ELEKTRA), announced today that the Center for Financial Inclusion (CFI), an institution dedicated to generate knowledge and to disseminate best practices to promote financial inclusion, concluded that the Aprende y Crece (Learn and Grow) program of Banco Azteca represents an innovative contribution to financial education.

In two of its recent publications —"A Change in Behavior" and "Financial Capability Building Practices in Mexico"— the CFI highlights the activities of Aprende y Crece, and indicates that through its portal, television series, printed material, point-of-sale screens, mass events, interviews, and theatrical plays, among many other forums, it educates consumers about the proper use of financial products and payment systems, in a fun way. "Making it fun" (Hacerlo divertido) is one of the seven principles that the CFI sets to improve the effectiveness of financial education programs.

Read Full Announcement