FINCA Pakistan, one of Pakistan’s leading micro-finance banks, organized a “Financial Literacy Program” for its customers and members of the general public. The aim of the video-based awareness program, held at FINCA’s Johar Town Branch, was to educate customers and raise awareness about microfinance banks amongst those members of society with limited access to financial services.
In a nationwide access to finance survey, 36 percent of respondents cited a “lack of knowledge or understanding” of financial services. FINCA has taken the strategic initiative to contribute with awareness sessions across the FINCA branch network in the country. The purpose of these sessions will be to educate the public on financial services, including budgeting, savings, investments, loans with terms and conditions, bank accounts, and the rights and responsibilities of customers, with the ultimate aim of helping them make smarter banking decisions in the future.