MasterCard Foundation's Fund for Rural Prosperity's Scaling Competition is now open for Applications! This competition will support the expansion of proven ideas for a financial product, service or process into new geographies or new customer segment in the rural areas. A pilot that has already proven successful and sustainable in the Innovation Competition is eligible for financial support under the Scaling Competition. The MasterCard Foundation Fund for Rural Prosperity will only support ideas from for-profit organizations that are looking to deliver a financial service, product or process to rural poor people in an eligible African country. Projects may be proposed by a single institution or by a partnership of two or more institutions; however, the proposal must be made by company acting as the lead organization. Firms that apply should have an established and verifiable institutional track record. The Fund will consider start-ups only in exceptional circumstances where there is strong evidence that the new company has a credible and experienced management team and investors.