Case study

1st for Women: The Case for Insuring Women for a Better Tomorrow

Developing women-centric insurance products

This case study explores the business case for women-centric insurance products in South Africa. The insurer 1st for Women, found that although South Afriucan women were purchasing insurance policies, these did not cater specifically to women’s needs. To tap that into this estimated $1.5 billion market, 1st for Women analyzed women’s risk-protection needs and designed specific solutions and products, rather than just repackaging existing products.

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