Perhaps if we more proactively addressed discrimination and the euphemistic "gender norms" head on we could make more progress. Aren't these gaps very often intentional rather than the result of inadequate data or flawed marketing strategies? Gender gaps might diminish more quickly if policymakers enacted and enforced laws prohibiting discrimination against women (and anyone else for that matter) across all aspects of their lives and livelihoods, including education, employment, and access to financial services.