Devyani Parameshwar , Mera Kal, India
16 September 2024

Great piece, and I especially resonate with #2 - standardising the policy info, similar to a loan "Key Fact Statement" required by the RBI, so policyholders understand what they're buying into. There's also a need to help customers who already own the asset (>400mn active life insurance policies in India) manage it better to ensure the best financial outcomes. Most who surrender don't realise that leveraging the policy is an option that could lead to a better financial outcome for them. At Mera Kal happy to collaborate with or hear from folks interested in/working in this space.