Financial Inclusion in Nigeria

This reading deck puts a spotlight on the specific data trails generated by digitally included yet poor people, the sources of these data trails, and variations of data trails across different segmentations.

Based on customer research in Cote d’Ivoire, Kenya, Morocco, Nigeria, and Uganda, this paper provides a synthesis of findings that help understand to what extent savings allowed customers to increase their financial resilience.

This paper highlights three different business models, including key revenues and costs drivers, to help understand the market potential of various low-income segments.