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Case Study

Informed Design: A Case Study Series (WomenSave)

The first in a new case study series from FinEquity on informed design and digital financial services (DFS). This study examines product and service design by WomenSave, an organization targeting poor (living on less than $2 a day) women in underserved areas of Uganda through financial literacy training and financial advisory services, access to mobile money and goal-based savings plans.