Why a Segmentation Strategy Matters for Serving the Women’s Market
This paper explores the needs and preferences of specific women’s market segments as well as tries to understand how a segmentation strategy can support banks to better serve different women segments.
Gender-Smart Investing in MENA
The goal of this Brief is to catalyze discussion and action across gender-smart investing practitioners, Egyptian firms and impact investors.
Business Her Own Way: Creating Livelihoods Through Informal Online Commerce
This Focus Note outlines the characteristics of informal online commerce (IOC), maps the personas of the women who engage in it, and provides guidance to funders looking to support women to generate livelihoods through IOC.
Towards Responsible Digitization of Merchants in Rural India for COVID-19 Recovery
These 10 recommendations aim to unlock the impact of fintech in merchant digitization, particular for women, and to further India’s progress on achieving the Sustainable Development Goals.
Understanding Micro- and Small-Growth Entrepreneurs in Vietnam, Pakistan and Peru
This report provides an overview of "the current state of strivers" across these countries with an aim to understand the emerging unmet needs through market assessments.
Normative Constraints to Women’s Financial Inclusion: What We Know and What We Need to Know
This paper brings together the evidence of what is known on norms and financial inclusion and uses cases to demonstrate aspects of and approaches to addressing discriminatory norms throughout the financial system.
Digital Financial Literacy Toolkit
This toolkit aims to provide practical guidance to AFI members and policymakers on formulating and implementing digital financial literacy strategies and interventions.
Evidence Review on the Role of Male Engagement in Women’s Economic Empowerment Programs
This review presents four different reports which outline key findings and recommendations based on the most effective methods for integrating men in the process of women's empowerment.