Understanding the Women’s Market Through Gender Data and Analysis
While the financial services gender gap is narrowing, access to financial services remains unequal and there is much work to be done to collect, analyze, and share data on market size in order to develop, market, and measure (the impact of) products and services tailored to women’s needs. Sex-disaggregated data is essential for product design and monitoring and paramount to understanding the impact of financial inclusion interventions on women's lives.
Join us for a workshop where we dig into a few resources featured in our recent Gender Data and Analysis Guide. We will be joined by the Financial Alliance for Women, a network of financial organizations dedicated to championing the female economy, advocates for focusing on the women’s market by quantifying the market opportunity and financial benefits for financial service providers in, Global Business Case Tool for Financial Services Providers. We will also hear examples of how good gender data and analysis can help FSPs to understand the women’s market and to understand whether they are achieving product goals related to outreach and usage. The workshop will also be an opportunity to address some of your questions about gender data and analysis, so be sure to share those with us when you sign up!
What is Gender Data and Analysis?
Gender data or statistics adequately reflect differences and inequalities between women and men in all areas of life. Gender data that is collected and presented by sex as a primary and overall classification reflect gender issues and are based on concepts and definitions that adequately reflect the diversity of women and men in all aspects of their lives. Gender data also considers stereotypes and social and cultural factors that could induce gender bias in the data.* Gender analysis examines how and why gender constraints, such as social norms, impact financial market systems, how these constraints affect different segments of women (and men), and how to use these insights to design better financial products for women.
*Note: Sex most often is presented as male and female. However, initiatives such as Data2X highlight the continued evolution of data systems to represent all individuals who identify as male, female, and other gender identities.
Karyl Akilian is the Director of Marketing and Business Development, where she is responsible for increasing the impact of the Alliance’s communications, providing institutional support to members on Women’s Market program development as well as supporting the expansion of the Financial Alliance for Women.
José has over 25 years of experience in international banking and emerging markets, focused on unbanked or underserved populations. Currently, at IFC, he leads advisory services, product development and strategy for the Banking on Women business line. He also leads mentoring and training activities on best practices in Banking on Women.
As the Manager of Marketing and Peer Learning at the Financial Alliance for Women, Carine is responsible for designing and implementing the marketing strategy, the Alliance’s digital media and enhancing its brand positioning as the reference for Championing the female economy. In addition to managing the new and existing peer learning activities and their implementation globally.