Advancing Digital Financial Literacy: Insights From Two Pilots

The widespread adoption of mobile money and other digital financial services (DFS) over the past decade has significantly contributed to the financial inclusion of millions across Africa. However, one of the key barriers to further financial inclusion and the adoption of these innovative services remains low digital and financial literacy (DFL). Implementing DFL programs can be pivotal in promoting financial inclusion by equipping users with the necessary knowledge and tools to effectively utilize DFS for their benefit. For DFS providers, DFL programs present an opportunity to expand into new customer segments, strengthen relationships with existing customers, and build loyalty.

In 2024, the GSMA Mobile for Development Foundation formed a strategic partnership with Visa and two mobile money providers in Sub-Saharan Africa – Kenya’s Safaricom and Senegal’s Mixx by Yas (formerly Free Money) – to pilot initiatives aimed at enhancing the DFL of users in both countries. Drawing from the lessons learned during the initial stages of these pilot initiatives, this study provides a practical guide for DFS providers in low- and middle-income countries who are interested in launching their own DFL programs.