Guide

The Power of Women’s Market Data: A How-to Guide

How can banks capture sex-disaggregated information and gain insight on their women customers?
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Bankers fully understand the value of data in generating business insights and making informed decisions, yet many banks struggle to disaggregate their data by sex. Without this data, banks are missing out on key insights to assess customer behavior or measure business performance more effectively.

This how-to guide was based on the learnings and best practices shared by 11 Global Banking Alliance for Women (GBA) Women’s Market Data Working Group members and partners. It aims to serve as a practical guide to support banks that are looking to start disaggregating their data by sex, or those looking to improve their current practices.

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