Market Assessment for Early Childhood Development (ECD) Social Enterprise Models in Dar es Salaam, Tanzania

Location of Job: 
Dar es Salaam, Tanzania
13 Mar 2019
25 Mar 2019
About the organization: 

BRAC was founded in Bangladesh in 1972 by Sir Fazle Hasan Abed, and today is a global leader in developing cost-effective, evidence-based poverty innovations in extremely poor, conflict-prone and post-disaster settings. These include programs in education, healthcare, microfinance, girls’ empowerment, agriculture, human and legal rights, social enterprises, a bank, a university, and the world’s largest mobile money platform. In 2016, BRAC employed more than 100,000 people in 11 countries, with a total global expenditure of about $900 million.

BRAC has been active in Tanzania since 2006, implementing its development programs with the objective to alleviate poverty among poor and marginalized people. The programs focus on empowering poor people through provision of education, empowering adolescent girls in livelihood and life skills education, access to micro loans, small enterprise development, water and sanitation, agriculture and food security. Currently, BRAC Tanzania operates through 138 branch offices with its 1800+ valued staff in 54 districts of 24 Tanzania regions. BRAC programs currently target 4.12 million people in Tanzania.

About the Job: 

BRAC Tanzania, in collaboration with BRAC International (BI) and BRAC UK, is leading the development of a new social enterprise model for the provision of early childhood development (ECD) in Dar es Salaam.  The project aims to catalyze the ECD private sector in Tanzania by developing a “Hub & Spoke” business model for the provision of low-cost, high quality and scalable play-based ECD in Tanzania. The “Hubs” will be comprised of BRAC-operated fee-paying ECD centers based on BRAC’s existing PlayLab model.  The “Spokes” will be private ECD centers and/or day-cares in Dar es Salaam, receiving technical support from BRAC.

BRAC Tanzania is seeking a consultant (“Consultant”) with relevant experience in social enterprise development and low-cost private schools to conduct a detailed market assessment.  The consultancy, with a suggested timeframe of six to eight weeks, will be arranged between 1st March and 1st April.

The purpose of the market assessment is to support BRAC Tanzania with in-depth insight and market intelligence that assesses the ECD market in Dar es Salaam, tests components and assumptions of the different business models under consideration and suggests how the project intervention can support a viable social business going forward.

Through a consultative and field-based process, the selected Consultant will use well-established and recognized methodologies, including, but not limited to, Focus Group Discussions (FGD’s), Key Informant Interviews (KII’s), field surveys and desk-based research.  

Key Deliverables:

  • Provide a detailed methodology of how the assessment will be carried out and design all the necessary tools required to collect the assessment data.
  • Identify best practices from previous studies and similar ECD/TA models.
  • Integrate consultative and field-based research methods, such as Focus Group Discussions (FGD’s), Key Informant Interviews (KII’s) and/or field surveys to collect data/information from key stakeholders and assess the competitive landscape.
  • Evaluate the social alignment and economic feasibility of different business model options.
  • Submit preliminary findings for BRAC Tanzania review and validation.
  • Submit a final report acceptable to BRAC Tanzania.

Scope of Work:

  • Conduct a desk review of relevant documents/studies that were done previously as well as relevant ECD/TA models from around the world.
  • Map public/private ECD service providers in Dar es Salaam as well as potential locations for BRAC’s Hub ECD centers, with the goal of selecting two districts for field surveys.
  • Conduct FGD’s, KII’s and/or field surveys with key stakeholders to assess best practices and lessons learned among peer ECD centers in Dar es Salaam, answer research questions, test model assumptions and evaluate the feasibility of different operational models.
  • Evaluate technology options, including digital tools, to improve the efficiency and effectiveness of BRAC’s Hub and Spoke operations.
  • Model costs and projected revenues for the shortlisted business models.


  • A market specialist with extensive experience in market assessments in emerging market contexts, preferably in Tanzania.
  • Ability to design and plan the research methodologies, including quantitative and qualitative research methods surveys, in-depth interviews, focus group discussions and other research, and the experience to carry out field work in Tanzania.
  • Relevant subject matter knowledge and experience in social enterprise development, business modelling, and preferably, low-cost private schools.
  • Appropriate country knowledge/experience, including language proficiency to conduct the analysis required, or the ability to provide the resources needed to facilitate this work.


The assessment is expected to start in April 2019 and be completed by 31 May 2019.  This period will cover preparation (including review of background documents), field work, meetings with BRAC staff and other key stakeholders.

How to Apply: 

Interested consultants are requested to submit their proposal to [email protected]