RFQ: Consumer Research in Zambia

Location of Job: 
19 Jul 2019
20 Aug 2019
About the organization: 

Women’s World Banking is the global leader in women’s financial inclusion. Rooted in its deep understanding of the women’s market, Women’s World Banking tackles financial inclusion in three interconnected ways: first, by partnering with financial services providers to develop scalable market-driven solutions; second, through its gender-lens private equity fund; and, finally, because diverse institutions are proven to be stronger, Women’s World Banking builds institutional capacity through leadership and diversity programs. Through this holistic approach and the organization’s global reach of 49 institutions in 32 countries, Women’s World Banking accelerates economic opportunity for low-income women and growth for financial service providers in the emerging markets.

About the Job: 

Women’s World Banking seeks an experienced research firm to recruit customers for and manage qualitative research among low-income women in Zambia.

Women’s World Banking is working in Zambia to understand the financial lives, needs and behaviors of low-income women. The goals of the work will be to help financial services providers increase women’s access to and use of quality financial products and services (such as savings, credit, digital financial services, etc.). Under this initiative, Women’s World Banking will conduct qualitative research and is seeking a research firm that can assist in this activity.

The selected consultant will be placed on a retainer contract for multiple engagements for one year, to be extended at Women’s World Banking’s discretion. The first project is estimated to be for two weeks in October 2019.

Objectives and Responsibilities:

The objective of the consultancy is to recruit and manage client-focused research with individual and group interviews. Research will need to be conducted with men and women separately, in both urban and rural regions Research activities may include (but are not limited to):

Recruit for and manage qualitative research in the form of individual interviews or groups of both clients and non-clients. Firm would be responsible for all logistics of interviews (securing space, refreshments, recruitment of participants, and provision of participant compensation/incentives). This may include the following activities:

  • Participant Recruitment: Successfully recruit participants for group sessions and/or interviews. Arrange for a convenient time and location with the participant to participate in the research and follow up with this person to ensure availability. Number of participants and method of participant selection will be determined at time of qualitative research and may be informed by quantitative surveys or other inputs. Segments may include, but are not limited to: low-income women (segment A, B or C income segments), factory workers, mobile money users or non-users, remittance receivers, entrepreneurs or MFI or FSP clients and non-clients.
  • Venues: Identify and secure research venues for sessions. Venues should be neutral, quiet locations that offer privacy, are easily accessible by participants, and acceptable for cultural norms for women; Two-way mirrors are not required.
  • Transcripts: Audiotaping is required. Transcripts of the sessions could be needed as well.
  • Refreshments: Arrange for light refreshments (snack and drink) and financial compensation (travel reimbursement) for all participants.
  • Interpretation: Identify and hire one or two interpreters for simultaneous translation to participate in all research sessions attended by the Women’s World Banking team.
  • Note Taking: Identify and hire one or two note takers to take notes during all research sessions.
  • Transportation and accommodation for own and Women’s World Banking staff, as needed.


  • Experience conducting research in the financial services.
  • Understanding of digital financial services/digital payment solutions.
  • Deep understanding of issues around women’s financial inclusion as well as broader issues that women specifically face.
  • Experience conducting qualitative research in the form of interviews and focus groups with low-income women.
  • Proactive project management skills with strong attention to detail.
  • Experience working in tight timelines and rigorous schedule of data collection.
  • Experience working in a multilateral and cross-time-zone team to meet deliverables.
  • Commitment to delivering excellent quality results that can have a meaningful impact for women.
  • Fluency in English required.
  • Availability to attend the meetings with Women’s World Banking staff. Meeting hours need to be flexible sometime between 8 am – 5 pm EST.
How to Apply: 

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