Guide to defining pricing strategies for application programming interface (API) products
Digital financial services (DFS) providers face several challenges when developing pricing strategies for open application programming interfaces (APIs). They must balance their own business objectives, including the need to achieve a return on investment, with the needs of API consumers to experiment and learn as they build and grow their businesses.
This Technical Note aims to help DFS providers navigate these challenges and devise pricing strategies that:
Support the DFS provider to achieve specific business objectives.
Generate business value for each target API consumer segment.
Align with (or modify) prevalent market expectations and norms for pricing.