Looking at the pros and cons of the over-the-counter model in mobile money account adoption
The digital finance industry is both young and dynamic, and as it grows, it is constantly innovating to address the issues it faces. One of the contemporary issues of discussion is over-the-counter (OTC) transactions. The delivery of mobile money over the counter, raises a number of questions around the fact that it can limit product evolution, can decrease provider profitability, and can lead to unregistered transactions, which run the risk of money laundering and terrorism financing.
This paper looks at these questions more closely and, with the help of data from The Helix Institute, InterMedia and the GSMA, provides an analytical perspective on the advantages and disadvantages of the OTC model. It begins by defining a common ground for the discussion, creating a simple typology of different types of OTC. Then it looks into the different questions raised by the OTC model. In the third section, it takes a stand, arguing that certain types of OTC should be seen as a stepping stone to mobile money account adoption and usage. Lastly, the paper presents conclusions and recommendations to move the industry forward, given the data presented and some of the new developments in the field.