Digitalization Key to Helping Micro-Retailers Grow Share of Indonesia's $80 Billion FMCG Market

Micro-retailers across Indonesia are set to gain greater access to finance and operational support to help them grow their business under a partnership between AwanTunai and IFC, providing a vital boost amid the lingering economic impact of the COVID-19 pandemic.

IFC, a member of the World Bank Group, invested $5 million in equity to finance AwanTunai, a supply chain-focused lending platform operating in Indonesia's fast-moving-consumer-goods (FMCG) sector. This investment is seen as bolstering growth opportunities for micro-retailers -- many of them women – who are part of an industry made up of some 30,000 wholesalers and three million merchants, and a market worth $80 billion in FMCG trade.