MTN South Sudan Rolls Out Mata Fekir Campaign to Boost Financial Inclusion

MTN South Sudan has intensified efforts to boost financial inclusion through its ongoing Mata Fekir campaign. As part of the initiative, company staff recently took to major markets, including Custom, Konyokonyo, Gumbo, Suk Libya, and Gudele, to engage directly with communities and businesses.

The outreach formed part of the operator’s “Market Storm Day,” a campaign activation designed to raise awareness about MTN MoMo and increase adoption of the mobile money service. The initiative successfully onboarded individuals and businesses, highlighting the growing role of mobile financial services in expanding access to formal financial systems across the country.