Finance super app GCash has entered the agrifintech sector through a partnership with Mayani, an agri-fisheries platform connecting smallholder farmers and fishers to buyers.

Under the strategic partnership, Lexasure’s digital insurance offering for farmers, Flourish, will be integrated with the AgriON app, providing easy access to purchase and manage agricultural insurance to provide farmers with greater resiliency against adverse events. 

The investment is expected to lead to over 10,000 more people gaining access to finance by 2024, of which over 75 percent will be women.