Breaking the Ice: The Role of Insurance Associations in Insurance Consumer Education

Evaluating insurance associations to recommend ways to provide better insurance consumer education
Download 27 pages

This brief discusses about how insurance associations (IAs) can effectively deliver insurance consumer education (ICE). Based on a review of the experiences of IAs in five countries, namely Brazil, Colombia, Kenya, Mexico, and South Africa, the paper discusses the steps that should be taken in order to implement a successful ICE. These include preparation and planning, focusing content, defining communication strategies, and monitoring and evaluation (M&E). The paper makes the following recommendations:

  • Defining a sustainable funding strategy is important, in order to guarantee the long-term viability of the ICE program;
  • Keeping different stakeholders and target audience in mind during the whole process is vital, so as to ensure that initiatives are relevant for all parties;
  • Creating an effective consumer education program requires careful planning, meticulous content and delivery design, and strategic partnerships amongst various stakeholders;
  • Piloting is an important step that should not be skipped, since it can highlight possible challenges and ensure that the ICE initiative will work better on a larger scale;
  • Linking to insurance products in the market is crucial, since education initiatives tend to generate expectation in the target audience;
  • M&E activities, while challenging and sometimes costly, are critical to developing an effective education program.

About this Publication

By Fonseca, C. , Dalal, A.