Paper

Assessment of Public Perception, Awareness and Confidence in Insurance in Ghana

Assessment conducted in urban, peri-urban and rural localities of Ghana with 1,038 individual respondents
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This qualitative and quantitative assessment of the public perception, awareness, and confidence of  insurance was conducted in all 16 regions of Ghana among 1038 individual respondents. In addition to individual interviews, a total of 25 focus group discussions were conducted with one hundred and 135 participants.

The findings indicate an average national insurance attitude index (55.15) and national insurance knowledge index (60.07). The study suggests that there is a need to improve the public confidence in insurance as the national index (46.5) is lower than average.