Digital Financial Services in Nigeria: State of the Market Report 2020

Over the last four years, this flagship publication, the annual Digital Financial Services in State of Market report (SOMR), has reported the state of digital financial services and financial inclusion in Nigeria, providing insights about consumers, providers and regulatory issues. 

This year the report focuses on product-market fit across three highly underserved and largely underrepresented customer segments — rural dwellers, women and youth. It is divided into three major sections:

1. Product innovation gaps and opportunities.
2. Benchmarking product development practices among Nigerian financial service providers.
3. Policy and regulatory levers impacting product innovation.