The Value of Pay-As-You-Go Solar for Mobile Operators: Insights From Customer Journeys in Benin and Côte d’Ivoire

Pay-as-you-go (PAYG) technologies, combined with mobile payments have enabled a new wave of consumer asset financing for low-income customers. PAYG solar energy has emerged as one of the strongest use cases for this technology and the sector has matured from a handful of pilots to a global industry in under a decade. The synergies between mobile operators and PAYG solar providers have been clear from the start. Mobile operators provide the fundamental ingredients for PAYG through mobile money and connectivity. On the other side, PAYG solar boosts operator revenues from mobile money transactions and other services.

This study repeats and updates the quantitative analysis done in May 2020, looking at 120 in-depth interviews with end users, focusing on understanding the reasons behind their behavior change. It presents ten key reasons why people change their behavior, and explores the questions of how, when, and for whom behavior changes.

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By Tyler Tappendorf, Francesca Pheasant & Zach White