Advancing Women’s Financial Inclusion: Guidelines to Adopt a Gender Perspective in Financial Institutions

Women represent a distinct and profitable customer segment that is often underserved by traditional financial products and services. Financial institutions must identify, acknowledge, and address gender biases rooted in cultural norms, stereotypes, and institutional processes. A structured approach, including understanding gender dynamics, building organizational capacity, and designing inclusive products, helps integrate a gender perspective into their operations.

This report offers ten guidelines for financial institutions to adopt a strategy that enhances the financial inclusion of women, recognizing them as a profitable yet underserved customer segment.