[{"command":"insert","method":"html","selector":".quiz-124791 .message","data":"\u003Cdiv class=\u0022message\u0022\u003E\n \u003Cp\u003EIncorrect!\u003C\/p\u003E\r\n\r\n\u003Cp\u003ECorrect answer: (d) A \u003Ca href=\u0022https:\/\/financialallianceforwomen.org\/download\/how-fintechs-can-profit-from-the-multi-trillion-dollar-female-economy\/\u0022\u003Estudy by the Financial Alliance for Women\u003C\/a\u003E found that, although almost 80 percent of fintechs surveyed could disaggregate their customers by sex, most did not use that data to inform decisions at any stage in the business lifecycle. Instead, most fintechs started out focusing on men since they were perceived to be early technology adopters, and from there got caught in a self-reinforcing cycle of tailoring their products to men. However, the collection and use of sex-disaggregated data is key for fintech firms to be able to capitalize on the full business opportunity of the women\u2019s market.\u003C\/p\u003E\r\n\n\u003C\/div\u003E\n","settings":null},{"command":"insert","method":"html","selector":".quiz-124791 .score","data":"\u003Cem class=\u0022placeholder\u0022\u003E25\u003C\/em\u003E% of readers answered this correctly","settings":null},{"command":"invoke","selector":".answer-124786","method":"addClass","args":["correct"]},{"command":"invoke","selector":".answer-124776","method":"addClass","args":[["selected","incorrect"]]},{"command":"invoke","selector":".quiz-124791","method":"addClass","args":[["answered","incorrect"]]}]