The Need for Immediate Gender-Focused Initiatives to Promote Digital Financial Services for Women Amid COVID-19: Insights From India

The loss of income brought about by COVID-19 has allowed women to appreciate their savings accumulated through women collectives. More women now want to invest in savings, insurance, and pension products. The time is right for them to adopt digital financial services, but they face behavioral hurdles. This report looks at how women perceive financial services after the pandemic, and what can be done to reduce their vulnerabilities add to their resilience.