"Why does she behave the way she does?"
We are excited to launch FinEquity’s first workshop of the year, "Why does she behave the way she does?" - Using Personas to unpack gendered social norms in financial inclusion, as part of our workshop series on practical tools and resources on customer segmentation.
What can participants expect?
During this 75-minute hands-on workshop, participants will learn how to develop personas that incorporate social-norms findings to better understand the drivers and influencers of women’s financial behaviors and preferences, as well as the actions they can take to address select pain points and support opportunities for women customers.
Nicki Post, Consultant with CGAP focusing on women’s financial inclusion. Ms. Post previously worked with Mercy Corps as their Senior Technical Advisor - Financial Inclusion and with MEDA (Mennonite Economic Development Associates) as their Senior Consultant/Project Manager focusing on women and youth financial inclusion and economic development programming. She holds an MS from New York University in Economic Development, a BA from the University of Denver in International Studies, and is conversational in French.
Nisha Singh, FinEquity’s Gender Transformative Solutions Technical Lead. She has over 17 years of experience promoting access to finance and financial market systems development, with a focus on women’s economic empowerment and inclusion. Since 2017 her work has focused on increasing economic opportunities for women through innovations in financial services as well as gender mainstreaming for private sector actors. Nisha has a master’s degree from the School of Social Policy at the University of Pennsylvania, and an MBA from the University of Hyderabad.