Marketing to Low-Income Consumers Seminar
This event will equip participants with the latest research, innovative insights, and practical information needed to develop and grow brand to the bottom of the pyramid (BoP). It will enable participants to understand the realities and needs of low-income consumers, how to engage with them, and how to grow brand and succeed in the market. Key highlights of the event include:
- Learnings on the low-income market;
- Opportunities to engage with key members from various Stokvels and ask them questions;
- Update with the latest research and insights to better understand the low-income consumer;
- Practical examples and tools to implement immediately;
- Industry experts and leading companies share on what is working and what is not;
- Network and build professional relationships.
Fees And Expenses:
ZAR 3,750 (~USD 350).