Under the strategic partnership, Lexasure’s digital insurance offering for farmers, Flourish, will be integrated with the AgriON app, providing easy access to purchase and manage agricultural insurance to provide farmers with greater resiliency against adverse events. 

Under the partnership, the two sides will collaborate in promoting platforms boosting financial literacy, financial inclusion, pension saving systems, and actuarial business in financial and economic sectors across the Arab countries.

This paper argues that a clear digital banking platform strategy is essential for banks to succeed, and those who will are the ones with a platform that can give them the flexibility to respond rapidly to market changes.