Three Solutions for Delivering Insurance to Smallholder Farmers
Leading microinsurance providers discuss how to solve issues with distribution, the multitude of risks farmers face and uptake
By Céline Fillet, with the contribution of Propagate Coalition members, October 2019
Céline Fillet is the Micro-Finance Partnership Analyst at One Acre Fund. As part of her role, she assumes secretary functions for the Propagate Coalition, which brings together six of the largest and most innovative smallholder finance providers from around the world.
Farmer in Njombe, Tanzania. Photo by Dorcas Tinga, One Acre Fund.
As smallholder finance service providers and members of the Propagate coalition, we are often asked how to manage the risks of working with farmers. Our answer is: “We are still figuring it out… but what we need the most is insurance!” While the availability of credit for smallholders has become widespread over the past 30+ years, the same cannot be said of insurance. Yet we believe that insurance is a vital part of holistic financial services delivery, especially important for smallholder farmers, to help them become resilient against the shocks they face.
So why is insurance not yet widespread? And what can we do about it? During its last meeting, Propagate brought together a number of leading microinsurance providers and stakeholders for a discussion to exchange views on these very questions.
Who participated in the Propagate Coalition smallholder insurance roundtable? These insurance providers are helping financial service providers (FSPs) to mitigate smallholder risks and enable scale through different approaches.
Global Parametrics provides weather and natural disaster information, as well as risk products, to FSPs, enabling them to understand and mitigate the climate risk for smallholder farmers (e.g. drought or extreme temperatures/rainfall).
Pula Advisor’s mission is to provide smallholder farmers with practical insurance solutions tailored to their needs and economic realities. They partner with seed and fertilizer companies and credit providers to bundle insurance with the inputs farmers already use and want.
Syngenta Foundation for Sustainable Agriculture (SFSA)’s mission is to create value for resource-poor small farmers in developing countries through innovation in sustainable agriculture and the activation of value chains. SFSA has three main products: seeds, insurance and agriservice.
MicroEnsure provides a range of life, health and property products via distribution partners that include microfinance companies, co-operatives and mobile network operators.
BIMA Insurance is a leading insurance and health tech player that uses mobile technology to disrupt the global insurance and health industries and advance inclusion.
What are the main challenges for insuring smallholder farmers?
In our discussion, we came to the conclusion that there are three major challenges to insuring smallholder farmers: distribution, the multitude of risks that farmers face, and uptake. Let’s look at each one of those in turn.
Distribution: One of the major challenges of distribution is simply cost. Global Parametrics told us that the “delivery of adequate products can be expensive and operationally unviable,” so finding the right price point and hitting sufficient scale is critical. Additionally, the usual distribution channels for insurance are often not suitable for smallholders, as most “farmers find it difficult to access traditional financial institutions like banks,” Pula observed.
Multiple risks: Farmers face a multitude of risks that are not just about farming. Four major risks were discussed:
Natural risks. Syngenta mentioned that “smallholder farmers are vulnerable to weather risks, especially with the drastic effects of climate change globally,” as well as “to agronomic risks such as livestock and pest diseases.”
Credit risk. “Farmers face barriers in terms of providing traditional collateral and guarantees needed to access things like credit and insurance in the conventional processes,” Pula shared.
Market risk. “The lack of a consistent buyer relationship contributes to price risk, which … could affect [a] farmer’s ability to repay their loan,'' explained Syngenta.
Health risks. Rural areas lack access to quality health services. According to BIMA, “the scarcity of traditional healthcare resources poses a structural barrier to access quality healthcare services.”
Uptake: The final challenge to insuring smallholder farmers is a lack of interest on the part of farmers. Insurance is a harder sell than credit. With credit, the immediate benefits of borrowing money are obvious even to those with no experience with financial services. Insurance is more complex, with an uncertain pay-off and no immediate benefits. MicroEnsure explained, “With insurance penetration at levels below five percent in most of the emerging markets, the communities at the lower end of the economic pyramid don’t have easy access to insurance, don’t understand it and don’t trust it.” Low uptake may be partly due to low levels of financial literacy for smallholder farmers, but insurance providers also need to better understand their clients’ needs in order to design products that are truly relevant to their clients’ lives and communicate the benefits more clearly.
What solutions should we focus on going forward?
After agreeing on the challenges we all face, discussion turned to solutions. We believe that the three most important developments needed to increase the scale and impact of insurance are: partnerships and bundled products, improved technology, and increased data availability.
Partnerships and bundled services: Developing partnerships and bundled services can help solve distribution challenges, as well as some uptake issues. “Insurance as a stand-alone product is in most cases not scalable,” explained Syngenta, so bundling insurance with other products that smallholders are already familiar with could help facilitate distribution, and therefore enable scale. Partnerships with other smallholder stakeholders can also help demonstrate the benefits of insurance and convince farmers to use it. Pula argued that we need to “develop catalytic partnerships that repackage insurance in a way that encourages uptake. Scaling such partnerships will be key to spreading the benefits of insurance to those who need it most.” For example, very basic introductory insurance can be bundled with other services, as has been done with health insurance via mobile phone accounts.
Technology: Better use of technology can reduce distribution costs. For example, MicroEnsure now manages enrollment via mobile phones, documentation via digital apps with premiums paid, and claims settled via airtime or digital wallets, thus reducing staff time, transport cost and fraud risk for these processes. MicroEnsure explained, “as technology becomes more pervasive, the distribution of insurance can scale further, providing easy access to financial products for rural communities and smallholder farmers.” Syngenta added that “investment in technology by insurance companies will benefit the entire industry since it will lead to cost-cutting and increased penetration.”
Data: Increasing the data available for effective product and risk pricing will help to mitigate the multiple risks faced by smallholder farmers. Global Parametrics gave the example of “using climate change models to understand climatic information in areas where there are no weather stations.” Syngenta also mentioned the need for high-quality long time series data, arguing that that governments should provide both “timely yield data” and “the required meteorological data.” Such a data pool will help to better identify specific risks and can also provide real-time information to farmers, such as the best time to plant. Data will also improve understanding and targeting of smallholders as insurance clients.
What do you think?
Do you agree that these are the main challenges and solutions that the sector should focus on? We invite the insurer community, as well as any other contributors, to share their thoughts and experiences with us. Join the debate by contributing to the comments section below.
Women entrepreneurs or those taking on a new career path in Turkey often hear this phrase from society, discouraging them from taking on less traditional roles. But now organizations in the country are working to unpack and overcome the insidious effects of gender-based social norms on women’s financial health.
Digital solutions that work well for literate people often fail to support inclusion among the estimated one billion adults worldwide who cannot read or write. My Oral Village is building on oral approaches to money management to broaden digital financial inclusion in Pakistan.
In this webinar recording, our speakers share first-hand experiences on how they got their employees to buy into the idea of transformation and how they provided staff training to ensure they had the necessary skills.
In this webinar, panelists will provide insights into how MFIs should think about technology, the kind of IT infrastructure they need to digitize, and ways to overcome issues related to legacy operating systems.
While the financial inclusion sector has changed drastically over the last twenty years, a familiar challenge has returned: information asymmetry. So MIX’s strategic shifts to refocus on data initiatives in fintech, digital and agricultural finance - and other frontier sectors to come - are a welcome development for the entire financial inclusion community.
Jean-Marc Debricon of Alterfin discusses impact investing in rural Africa as the region prepares for African Microfinance Week. Held in Burkina Faso from 21 to 25 October 2019, this major regional conference provides a unified African platform for discussion of microfinance issues.