How Banks Can Profit from the Multi-Trillion Dollar Female Economy

Debunking four common myths to help banks develop better services for women
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This report explores what banks can do to connect with women and capture a fast-growing, potentially lucrative market for banking services. It looks at building up data and exploiting it in different ways to serve women both as a segment and as individuals. It also considers some successful women’s programs that banks are already running to distil lessons learned and key insights.

The report identifies the following four common "myths" that impede banks trying to develop better services for women by interviewing leading bankers GBA selected:

  1. Men and women are the same;
  2. All we need is products that are feminized;
  3. There is no business case;
  4. There is no data on gender.

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