Discovering what clients and potential customers want and need in any specific market segment is essential for successful product development. Market research sets out to achieve these goals by collecting and analyzing data, thus helping institutions better understand and serve potential and existing markets.
Research may be both quantitative and qualitative—investigating either the supply or demand side of a particular market. While the empirical data central to quantitative research provide a useful basic understanding of market characteristics, it is often the narrative aspects of qualitative research that provide deeper insights into client behavior and add important perspective and detail to the overall picture.
The more an institution knows its clients and understands its market, the better it will be in producing products and services to meet demand. Client research and product development are crucial investments that can be managed in-house if expertise and capacity are available, or in coordination with consulting companies that specialize in these areas.
What can you find in this Topic Hub?
Curated by FinDev editors, this Topic Hub offers you access to key resources contributed by organizations around the world who work on the topic of client research and product development for microfinance and financial inclusion. Our latest blogs and publications on this topic are featured here (in the Resources Tab above), and you can find a collection of papers, case studies and guides to explore further. When there are upcoming webinars, events and recent news on this topic, they will be featured in the Topic Hub as well, so make sure to come back regularly for the latest on this topic. Finally, we’ve selected some key additional resources, which are listed on the right here, where you can learn even more about this topic.
Do you have a resource on client research and product development that should be included on FinDev Gateway?
A new Microfinance Index captures client-level outcomes across five dimensions of impact, providing us with key insights that help us understand how client outcomes vary with different types of microfinance services.
LAPO Microfinance Bank learned five important lessons from their experience using a human-centered design process to revamp their child savings account product.
This publication looks at the strategic operations and tactics applied by the Scale2Save partners in East and West Africa to acquire customers.
This publication is the world’s first microfinance social performance report grounded in customer voices, featuring 72 microfinance organizations that serve a total of 25 million clients in 41 countries across the globe.
News & Events
The latest news and upcoming events and training from the global financial inclusion community on this topic.