Is There a Business Case for Digital Financial Services for Women Farmers?

Women in rural areas, and in particular female farmers, have significantly less access to financial services than their male counterparts. Digital financial services (DFS) have the potential to unlock financial services for women in agriculture, but are constrained by significant gender gaps in DFS access and usage.

In 2018, the World Bank provided Technical Assistance (TA) to three financial service providers (FSPs) – Digifarm in Kenya, myAgro in Tanzania, and Fenix in Uganda – to help them design and deliver digitally-enabled financial services to female farmers. In this webinar, the three FSPs and their technical assistance providers shared insights on the customer research process, their challenges, and the results from these engagements.