Case Study
Focus on Film: In Awa's Words – West Africa
Reminding microfinance practitioners of challenges faced by microentrepreneurs
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3 pages
This note is on a documentary film of an African woman microentrepreneur takes a look at the unique struggles of a woman microentrepreneur in Africa.
The film, "Awa: A Mother in West Africa":
- Tells the story of Awa, a widow, who supports her six children through her street food business;
- Provides a glimpse of the realities of contemporary life in urban Africa;
- Takes the viewer through Awa's 16-hour workday and contains interview with Awa and her children;
- Reveals Awa's resilience, will and spirit, and is a story of hope;
- Looks at Awa's initial experimentation and struggles with various microbusinesses;
- Explains why she ultimately invested in her street-side business.
The film describes:
- The supplier-credit relationship that Awa developed with the shopkeeper who sold her rice;
- The many constraints that Awa faced, such as:
- Lack of familial and social support;
- Fluctuations in market prices for inputs;
- Lack of access to capital.
The author concludes by stating that the film:
- Is a reminder of the interconnectedness of the personal and economic realms, and the complex constraints faced by microentrepreneurs, particularly women, in the developing world;
- Invites the viewer to think about the social and economic impact of microfinance, as well as the design of appropriate microfinance products and microenterprise interventions;
- Urges microfinance practitioners to consider how best they could improve their services to people like Awa.