Case Study

A Case Study on Connecting With Low-income Customers Through Digitalisation

State of the Savings and Retail Banking Sector in Africa research series

Digitalization is revolutionizing the way financial service providers conduct their business. This new publication explores the answers to a question that many executives are asking: How best to digitalize a financial institution?

The case study draws upon management consulting literature to assess digitalization strategies in a pragmatic way. It also assesses three leading African financial organizations against this framework: Al Barid Bank, Morocco; Equity Bank, Kenya; and Consolidated Bank, Ghana.