Building on findings from a recent customer research, this learning paper aims to understand of what services female customers value, prioritize and need.
Based on customer research in Cote d’Ivoire, Kenya, Morocco, Nigeria, and Uganda, this paper provides a synthesis of findings that help understand to what extent savings allowed customers to increase their financial resilience.
Research findings from Uganda sharing results from qualitative interviews with women who report greater sense of trust and relationship with the bank and improved saving behavior as a result of coaching.
This case study tests the impact of a new basic savings product positioned in the financial inclusion market using the CGAP customer outcome indicator framework.
This publication looks at the strategic operations and tactics applied by the Scale2Save partners in East and West Africa to acquire customers.
This paper highlights three different business models, including key revenues and costs drivers, to help understand the market potential of various low-income segments.
This LAPO Microfinance Bank case study shares lessons from their experience in developing and implementing a change management program to underpin its launch of a savings product.
This publication examines the challenges of finding and using data in African countries and takes the examples of three financial service providers who are already reaping the benefits of a transition to data-driven, customer-centric operations and product portfolios.
Savings and Retail Banking in Africa: A Case Study on Digital Platforms Serving the Agricultural Sector
This case study looks at a variety of African agricultural platform providers and more closely at three platform models: bank-led, fintech-led and telco-led.
This case study draws upon management consulting literature to assess digitalization strategies and evaluates three leading financial organizations in Morocco, Kenya and Ghana against this framework.