FinEquity Webinar

FinEquity Workshop for FSPs: Designing for Women to Drive Business Growth

Women's World Banking, CGAP and FinEquity
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Increasing women’s participation in the financial services industry, both as customers and in leadership and the workforce, can lead to improved financial and business performance. Improving the participation of women as employees can also help financial services providers (FSPs) grow their women customer base by tapping into a vast market that presents important opportunities for business growth through risk diversification and improved portfolio quality. There is also evidence that points to how increasing gender diversity within staff of financial service institutions leads to innovation, which in turn translates into business value. In addition, FSPs that demonstrate a commitment to gender equality can enhance their corporate reputation, attract investment, and maintain a competitive edge in the market.

If you are a bank, FinTech or MFI and are wondering how you can benefit from this untapped opportunity, join us for a half-day, hands-on learning workshop featuring key tools that will support you in adopting a gender-intelligent approach to product design and developing a gender action plan.  

The tools presented in the workshop are part of the FinEquity resource guide on  Gender Diversity and Leadership Development in Financial Services , Gender Data and Analysis, and Incorporating Gender-Intelligent Design in Financial Services.

Fill out the registration form to reserve your spot. Please note that space for this event is limited. We will reach out after you have expressed interest to confirm your participation.

 Through a series of interactive sessions, the workshop will cover the following topics:

  • The business case for serving women
  • Understanding women as customers
  • Conducting customer research with a gender lens
  • Designing solutions with a gender lens
  • Gender diversity and women’s leadership as a driver of innovation

Capitalize on your time in Mumbai! Join Women’s World Banking for the 2023 Making Finance Work for Women Summit. Over 300 leaders in financial services, investor, philanthropy, policy and technology communities will come together to work on finding solutions to economically empower all women through financial inclusion.


About this event

Intercontinental Hotel, Marine Drive, Mumbai, India
COP Topics:
Gender Diversity & Leadership, Gender Data & Analysis, Gender-intelligent Design
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Marina Dimova

Women's World Banking

Marina is the Global Head of Financial Industry & Network Advocacy and leads the efforts to support Network Members and financial services providers across the industry to adopt best practices, share know-how and take tangible actions to advance women’s financial inclusion. In her previous position as Managing Director of Design & Innovation, she focused on identifying and designing innovative financial solutions for women and girls. Marina is a designer with over 16 years of experience developing, implementing and scaling innovative solutions to social problems.

Woman smiling wearing red shirt

Antonique Koning


Antonique Koning is the CGAP Gender Lead. Antonique has over 20 years of experience working on a range of topics related to microfinance and financial inclusion, with special expertise in consumer protection and responsible finance, customer centricity and customer empowerment. 

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Nisha Singh


Nisha Singh is FinEquity's Gender-Transformative Solutions Thematic Lead. She has over 17 years of experience promoting access to finance and financial market systems development, with a focus on women’s economic empowerment and inclusion.