Case Study
Scale: Thinking Big- Case Studies
Studying the drivers of scale in microinsurance
49 pages
This paper outlines the eight in depth case studies included in Scale: Thinking Big (which is a review of a wide range of microinsurance initiatives to understand their trends and drivers for scale). The case studies include: AVBOB (South Africa), Cebuana Lhuillier Insurance Solutions (CLIS)/Malayan- Philippines, Casas Bahia/MAPFRE- Brazil, Hollard/Edcon- South Africa, Protecta- Peru, Tigo- Ghana, Benaznir Income Support Programme (BISP) Waseela- Pakistan, and National Agriculture Insurance Scheme (NAIS)- India. The paper discusses in detail the following with respect to each case:
- Description of the initiative;
- Context of the initiative;
- Details of the product portfolio;
- Distribution mechanism and partnerships;
- Operations;
- Marketing aspects;
- Product success and results;
- Summary of the scale drivers.
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