’Chegebeya’ translated as ’Che Market’ aims to revolutionize the financial ecosystem for Micro, Small, and medium enterprises (MSMEs) in Ethiopia by modernizing the supply chain of Fast-Moving Consumer Goods.

Through a strategic partnership, UNCDF and Google aim to digitize micro, small and medium enterprises in the Eastern and Southern Africa Region by providing technical assistance, training, and business advisory support.

COVID-19 has created many disruptions in Ethiopia this year, impacting both merchants and consumers.

The collaboration enables UNFCU members to transfer money to mobile wallets in select countries in local currencies.