Paper

Online Marketplace and Merchant-Centric Services as a Driver of the Platform Model

How mobile money providers can leverage online marketplace to adopt a platform-based business model

These two reports aim to address many questions on the theme of online marketplaces and how mobile money providers can leverage them to adopt a platform-based business model.

The first is a comprehensive Landscape of leading online marketplaces globally (such as Jumia, Flipkart, Alipay and others) with a focus on their best practices and lessons for the mobile money industry.

The second is a Playbook that provides a detailed step-by-step framework for mobile money providers to launch an online marketplace, and self-diagnostic tools to assess their preparedness for the same.

About this Publication

By Anant Nautiyal
Published