S-Commerce Landscape - Bangladesh

Investigating the gender gap in digital financial services in Bangladesh
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This paper is a supplement to the CGAP Blog, "Could e-Commerce Bring Women’s Financial Inclusion in Bangladesh?"(March 2019).

In 2018, pi STRATEGY conducted a digital financial services gender gap study, in partnership with CGAP, to investigate the existing gender gap in digital financial services in Bangladesh. The study identified multiple solution spaces that could drive women’s financial inclusion, and one of them was linking social commerce with digital financial services. To better understand the landscape of social commerce in Bangladesh, pi STRATEGY and CGAP later conducted several one-on-one interviews, held multiple focus group discussions, and ran a small online survey with online buyers and sellers. This report highlights findings from this primary research.


This work was funded in whole or in part by CGAP. Unlike CGAP's official publications, it has not been peer reviewed or edited by CGAP, and any conclusions or viewpoints expressed are those of the authors, and they may or may not reflect the views of CGAP staff.

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