Market Opportunities for Women’s Savings: Evidence From India

Women’s World Banking’s work with women customers as well as relevant literature in the field shows that women who save are better positioned to support their families, weather emergencies, take advantage of economic opportunities, and build their businesses. This study has collected and analyzed data to better understand why and how women save in India.

Insights from this paper should guide financial services providers as they work to better tailor their products to customer needs and aspirations.