How to Engage Third Parties With Your Open APIs
Digital financial services providers that open application programming interfaces (APIs) must find effective ways to engage the third parties who will ultimately use APIs to develop innovative financial and non-financial services. This slide deck compiles lessons from CGAP’s research on how providers’ operational teams can engage third parties. It explains the differing needs of third parties across segments and introduces different engagement strategies and activities to meet those needs. An abridged, peer-reviewed version of the deck is available on CGAP’s website.
This work was funded in whole or in part by CGAP. Unlike CGAP's official publications, it has not been peer reviewed or edited by CGAP, and any conclusions or viewpoints expressed are those of the authors, and they may or may not reflect the views of CGAP staff.