Personas of Women Entrepreneurs

Reflections of social norms amongst women Syrian entrepreneurs in Turkey

34 pages

This slide deck is a supplement to the official CGAP Blog "Personas Show How Social Norms Impact Women’s Financial Inclusion" (December 2020).

As the financial inclusion sector becomes increasingly intentional in incorporating social norms into their work, personas can serve as a useful tool to guide programing.

These four personas of Syrian women entrepreneurs in Southeastern Turkey have been compiled with insights from a social norms diagnostic conducted over the course of eight months between December 2018 and August 2019 in Gaziantep, Southeastern Turkey. A total of 123 men and women, mostly of Syrian Arab origin, were spoken to over the course of the study.

Additional Related Resource:

Gendered Social Norms in Financial Inclusion, July 2020.
Social Norms and Persona Design: Background Note, November 2020.
Persona and Social Norm Overlay: Design Template, November 2020.

Disclaimer

This work was funded in whole or in part by CGAP. Unlike CGAP's official publications, it has not been peer reviewed or edited by CGAP, and any conclusions or viewpoints expressed are those of the authors, and they may or may not reflect the views of CGAP staff.