FinEquity Webinar

Tools Workshop: Gender-Intelligent Design

RISE and Financial Alliance for Women
Woman uses a Point of Sale machine at a shop in Africa.

While the overall gender gap in account ownership is decreasing, the latest FinDex figures mask significant nuance and gaps regionally and within countries. As the FinEquity community seeks to close these gaps, it is vital that the financial products and services offered are researched and designed with women in mind - not treating women as a monolith, but instead taking into account the plurality and diversity of women globally. 

This workshop honed in on how gender-intelligent design can play a meaningful role in advancing women’s financial inclusion. Alongside the FinEquity Gender-Intelligent Design Knowledge Guide tools, this learning event drew from the good practices of FinEquity members who have applied tools to design and implement inclusive financial products and services for women globally and in Africa.  

During the workshop, FinEquity's Gender-Intelligent Design Knowledge Guide was introduced, as well as key principles in designing products and services that serve women. This also incorporated learning from FinEquity’s Gender-Intelligent Design case studies with WomenSave, UNCDF/ WMBL, and Tyme Bank, detailing the process by which they turned research findings into specific features that worked for women customers. It also featured presentations from RISE and the Financial Alliance for Women, a panel discussion, and interactive small group work on gender-intelligent design.

About this event

COP Webinar
COP Topics:
Gender-intelligent Design
Headshot of Ella Moffat.

Ella Moffat


Ella manages RISE's Financial Health program in global supply chains, working closely with partners Mastercard Center for Inclusive Growth, The Walt Disney Company, and GIZ. RISE Financial Health supports low-income workers, especially women, to access, use, and benefit from their payroll accounts and build their financial capability in order to increase their financial health and economic empowerment, while also increasing efficiency and transparency in global supply chains. Previously Ella worked for RISE founder partner HERproject, managing HERfinance Digital Wage partnership with Bill & Melinda Gates Foundation. 

Headshot of Inez Murray.

Inez Murray

Financial Alliance for Women

Inez Murray is the CEO of the Financial Alliance for Women, a trade association of financial services providers driving women's wealth creation worldwide. Its 90+ member institutions work in 135 countries to build innovative, comprehensive programs delivering women the tools—access to capital, information, education and markets—they need to succeed. Prior to joining the Financial Alliance For Women, she was Executive Vice President at Women’s World Banking responsible for Women’s World Banking’s Programs and Advisory Practice.

Headshot of Katie Highet.

Catherine Highet


Catherine Highet is the Digitally-Enabled Financial Inclusion Thematic Lead at FinEquity. Prior to this role, Catherine worked with the GSMA Connected Women program and FHI 360, focusing on digital inclusion activities, including DFS, digital identity and gender equality. She has also consulted for several digital development partners in the public and private sector including IREX, Mozilla, and Souktel.